5 Things You Should Know About Packaging

(Last Updated On: 2022年3月4日)

In a competitive landscape like the food industry, it is important to get the food packaging right.

Here are 5 more things to know about Packaging.

1: Protect the product from chemical reactions, light, and dust.

To solve the relationship between the three-dimensional shape of product packaging design and various planes, we must achieve a close connection with practicality and raw materials. The first of these methods is to add defensive and practical rules to the product.

In addition, it is necessary to pay attention to the close physical and chemical connection between the transformation method and the practical packaging raw materials.Useful packages that can protect protect the product from chemical reactions, light, and dust. Improper food packaging affects the quality and taste of a product.

2. The necessary recipe ingredients for a successful packaging design.

The principal roles of food packaging are to protect food products from outside influences and damage, to contain the food, and to provide consumers with ingredient and nutritional information.

So when designing the packaging, we must pay attention to clearly expressing the information of the product. Then consumers can see the information of the product at a glance as much as possible and know what the characteristics are .Pls see the full list of recipe ingredients:

• Category
•  Brand
• Variant
• Functional benefits
• Reason(s)-to-believe:
• Emotional end-promise or benefit
• Call-to-action: 
• Size, weight, content details, etc.

3. Making your brand stand out on the shelves of supermarkets

There are hundreds of products on the shelves of supermarkets so your product should capture a customer’s attention. Packaging helps with this as it differentiates your brand from similar products on the same shelf. So make the design as distinctive as possible.

4.Pay attention to similar products packaging

If it is a product packaging in a certain series, then the key points need to be displayed on the main exhibition surface. As long as it is a product produced by the same company or with the same trademark, no matter what variety, specification, package size, or shape, the shape and pattern of the package should be the same, and some even have the same color tone. This can bring a unified image to consumers.

5.Series product packaging

There are two things your must consider when choosing an main color tone. Firstly what style do you want? Is it modern or traditional, fun or more considered? Secondly what is the atmosphere? Clean and spacious, deep and moody, bright and breezy? 

It is not only the transparent packaging or the colored packaging that should reflect the original inherent color of the product, but the image color of the product should be more emphasized.o that consumers can generate recognition and reflection similar to the signal reflection, which can be fast and accurate. to identify the product inside the package.