Origin of Bacardi rum’s bat logo

Bacardi Rum, a high-end rum originating from Santiago de Cuba, is pure and smooth; it contains freedom, color and passion that symbolize the spirit of the Latin Caribbean.It is one of the most popular and well-known rum brands on the planet，and the world’s largest privately held spirits company, Bacardi has maintained an air of mystery — specifically when it comes to its logo. While many rum brands display images of beach scenes, hula girls, and pirates on their bottles, Bacardi has gone a completely different route with its long standing bat logo.

The story begins in 1862, when Don Facundo Bacardí Massó set up Bacardi’s first distillery in Cuba. It didn’t take long for his wife, Doña Amalia Bacardi, to discover that hundreds of fruit bats, following the sweet smell of molasses, were hiding out in the distillery’s rafters.

Educated, she knew that bats were culturally important to Cuba’s extinct indigenous people, the Taino,They believe that bats are in charge of all cultural products,For Spaniards, the bat symbolizes good luck, health and family harmony.She realized that was exactly what Don Facundo was looking for when he left Spain 32 years ago.She sees the bats as auspicious omen, and the bats have since become the emblem of Bacardi rum.

Either way, the family allowed the fruit bats to continue to live in the rafters of the distillery. Bats have played a very important role in Bacardi’s popularity in Cuba: most Cubans are illiterate, and the bat logo is recognizable and memorable for them. Soon Cubans said they were drinking “bat rum,” which became synonymous with quality and authenticity. Over the years, the bat logo has evolved with the advent of new printing technologies. By 1890, the bat symbol became bacardi’s official logo, and it has remained that way ever since.

Today bacardi Rum is the world’s largest privately-owned spirits company, employing more than 6,000 people in 170 countries. Bacard Breezer’s brightly coloured and zesty rum premixes will instantly captivate you. Drink a cup alone, the pleasant taste of the pure imported foreign alcohol between the lips and the teeth mixed with the fresh fruit juice will make you the most unique and attractive fashion person.