LIVE generously AND LIFE WILL TREAT YOU royally.
history of crown royal
Time to 1939, King George VI and Queen Elizabeth made history when they became the first reigning monarchs to visit Canada, arriving by boat and traveling the vast North American distance by train.
Upon hearing the historic news, a Canadian spirits entrepreneur set out to craft a whisky suited for the Royal Couple – an exceptionally generous gift fit for royalty. With perfection on his mind, he meticulously trialed more than 600 blends before outfitting the final product in a cut-glass decanter and regal purple bag with gold stitching. The whisky he presented to the King and Queen was an exquisitely smooth blend of roughly fifty whiskies which became known, fittingly, as Crown Royal.
It was officially launched in the United States in 1960, and now Crown Royal has developed into the best-selling Canadian whisky brand in the United States. It has such a beautiful story, but at the heart of each of its whiskies you’ll find a humble blend that has stood the test of time. While there are plenty of incredibly delicious Canadian whiskies worth trying, maybe you could start with the brand known for being “fit for a king” and wrapped in purple velvet?
To this day, every drop of Crown Royal is crafted to the same uncompromising standards, making it the finest whisky for many discerning tastes. Crown Royal is now the third-largest seller in the United States.