On Jan 13th,2022,the American Association of Wine Economists shared a chart depicting data originally published in the Wine Handbook 2021.The chart shows “Leading Distilled Spirits Brands in the U.S., 2019 and 2020.”
How do these high-selling spirits brands attract consumers? How do they package ?Image result for What impact can a packaging have on a product?
Let’s check out the list of the 20 Most Popular Spirits Brands Packaging(top 20 selling brands) in U.S. in 2020:
No1:Tito’s Handmade Vodka
By Becca Ray
Tito’s was the highest selling distilled spirit in 2020, selling over 10 million 9-liter cases of vodka.
The bottle features hand crafted sign-painterly type, which reflects the culture of Austin itself. Tito’s package shows more premium.
By Yarza Twins
In second place was rival vodka brandSmirnoff.
These bottles were printed with Indigo using 7 colours.The designs were used the HP SmartStream D4D technology .
Berkshire Labels: shrink
No3：Crown Royal Whiskey
Royal Salute is a whisky being aged for a minimum of 21 years.
The designs were taken inspiration from the characteristic angled sashes of Royalty.
By Agency: F1 Design
From cocktails to sipping, from dancing to cheering, there’s Bacardi Rum for every occasion..
Packaging Materials: Carbon Fiber, Aluminum, Glass, UV reactive labels
A flat black bottle illustrates the complex darkness of the premium spirit within, Subtle UV responsive decals in the white and red bring the bottle to life in a club or bar environment.
No5：Jim Beam Family Whiskey
By Agency: Pearlfisher
Jim Beam Family Whiskey are Crafted from a secret recipe that is more than 200 years old.
The bottle fluting detail is a great example of how to take a tactile equity of the brand and express the different personalities of each bottle.
By Agency: Gustaf Boman Network
Smoking hot new packaging for Fireball and their three-pack of 2 cl bottles.
Matt Coated packaging with a four-color print of fire on the inside.
No7：New Amsterdam Vodka
No8：Captain Morgan Rum
No9：Jack Daniels Whiskey
By Agency: Cue
The bottle design has a super premium Tennessee Whiskey matured in some of the most special barrel houses .
The box cradling the bottle commemorates the history of The Distillery, and tells the story of the whiskey .
The Svedka bottle redesign hinged on a combination of two simple details, a glass “collar” that rests underneath the cap and a tapered body.
No11：Jose Cuervo Tequila
By Agency: THINK Packaging
It encapsulate the feel and tone of the brief.
Completely made from e flute corrugated, and some jazzy artwork.
No12：Hennessy Brandy & Cognac
No13: E & J Brandy & Cognac
By Pond Design
The design uses original illustrations made by David Rooney, an award winning, and renowned Irish illustrator.
No15： Absolut Vodka
No16：Jose Cuervo RTD Cocktails
No:17 Evan Willaims Whiskey
No:19 Patron Tequila
No20: Ketel One Vodka
Effective and appealing packaging design not only makes sprits more likely to be choses , it also reflects on the values of the brand.
Let’s create a sophisticated look subtle enough to allow the bottle to stand out at any chic bar while retaining its mass market appeal.