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(Last Updated On: )

On Jan 13th,2022,the American Association of Wine Economists shared a chart depicting data originally published in the Wine Handbook 2021.The chart shows “Leading Distilled Spirits Brands in the U.S., 2019 and 2020.”

How do these high-selling spirits brands attract consumers? How do they package ?Image result for What impact can a packaging have on a product?

Let’s check out the list of the 20 Most Popular Spirits Brands Packaging(top 20 selling brands) in U.S. in 2020:

No1:Tito’s Handmade Vodka

By Becca Ray

Tito’s Handmade Vodka Glass bottle

Tito’s was the highest selling distilled spirit in 2020, selling over 10 million 9-liter cases of vodka.

The bottle features hand crafted sign-painterly type, which reflects the culture of Austin itself. Tito’s package shows more premium.

No2:Smirnoff Vodka

By Yarza Twins

Smirnoff vodka Glass bottle

In second place was rival vodka brandSmirnoff.

These bottles were printed with Indigo using 7 colours.The designs were used the HP SmartStream D4D technology .

Berkshire Labels: shrink

No3:Crown Royal Whiskey

By Butterfly Cannon

Crown Royal Whiskey Glass bottle

Royal Salute is a whisky being aged for a minimum of 21 years.

The designs were taken inspiration from the characteristic angled sashes of Royalty.

No4:Bacardi Rum

By Agency: F1 Design

Bacardi Rum Glass bottle

From cocktails to sipping, from dancing to cheering, there’s Bacardi Rum for every occasion..

Packaging Materials: Carbon Fiber, Aluminum, Glass, UV reactive labels

A flat black bottle illustrates the complex darkness of the premium spirit within, Subtle UV responsive decals in the white and red bring the bottle to life in a club or bar environment.

No5:Jim Beam Family Whiskey

By Agency: Pearlfisher

Jim Beam Family Whiskey Glass bottle

Jim Beam Family Whiskey are Crafted from a secret recipe that is more than 200 years old.

The bottle fluting detail is a great example of how to take a tactile equity of the brand and express the different personalities of each bottle.

No6:Fireball Liqueurs

By Agency: Gustaf Boman Network

Fireball Liqueurs Glass bottle

Smoking hot new packaging for Fireball and their three-pack of 2 cl bottles.

Matt Coated packaging with a four-color print of fire on the inside.

No7:New Amsterdam Vodka

New Amsterdam Vodka Glass bottle

No8:Captain Morgan Rum

Captain Morgan Rum Glass bottle

No9:Jack Daniels Whiskey

By Agency: Cue

Jack Daniels Whiskey Glass bottle

The bottle design has a super premium Tennessee Whiskey matured in some of the most special barrel houses .
The box cradling the bottle commemorates the history of The Distillery, and tells the story of the whiskey .

No10:Svedka Vodka

By Established

Svedka Vodka Glass bottle

The Svedka bottle redesign hinged on a combination of two simple details, a glass “collar” that rests underneath the cap and a tapered body.

No11:Jose Cuervo Tequila

By Agency: THINK Packaging

Jose Cuervo Tequila Glass bottle

It encapsulate the feel and tone of the brief.
Completely made from e flute corrugated, and some jazzy artwork.

No12:Hennessy Brandy & Cognac

By Butterfly Cannon

Hennessy Brandy & Cognac Glass bottle

No13: E & J Brandy & Cognac

 J Brandy & Cognac Glass bottle

No14:Jameson Whiskey

By Pond Design

Jameson Whiskey Glass bottle

The design uses original illustrations made by David Rooney, an award winning, and renowned Irish illustrator.

No15: Absolut Vodka

By Krizia Soetaniman

 Absolut Vodka Glass bottle

No16:Jose Cuervo RTD Cocktails

Jose Cuervo RTD Cocktails Glass bottle

No:17 Evan Willaims Whiskey

 Willaims Whiskey Glass bottle

No18:Malibu Rum

Malibu Rum Glass bottle

No:19 Patron Tequila

By Viceroy Creative

Patron Tequila Glass bottle

No20: Ketel One Vodka

Ketel One Vodka Glass bottle


Effective and appealing packaging design not only makes sprits more likely  to be choses , it also reflects on the values of the brand.

Let’s create a sophisticated look subtle enough to allow the bottle to stand out at any chic bar while retaining its mass market appeal.

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