On Jan 13th,2022,the American Association of Wine Economists shared a chart depicting data originally published in the Wine Handbook 2021.The chart shows “Leading Distilled Spirits Brands in the U.S., 2019 and 2020.”
How do these high-selling spirits brands attract consumers? How do they package ?Image result for What impact can a packaging have on a product?
Let’s check out the list of the 20 Most Popular Spirits Brands Packaging(top 20 selling brands) in U.S. in 2020:
No1:Tito’s Handmade Vodka
By Becca Ray
Tito’s was the highest selling distilled spirit in 2020, selling over 10 million 9-liter cases of vodka.
The bottle features hand crafted sign-painterly type, which reflects the culture of Austin itself. Tito’s package shows more premium.
No2：Smirnoff Vodka
In second place was rival vodka brandSmirnoff.
These bottles were printed with Indigo using 7 colours.The designs were used the HP SmartStream D4D technology .
Berkshire Labels: shrink
By Yarza Twins
No3：Crown Royal Whiskey
Royal Salute is a whisky being aged for a minimum of 21 years.
The designs were taken inspiration from the characteristic angled sashes of Royalty.
No4：Bacardi Rum
By Agency: F1 Design
From cocktails to sipping, from dancing to cheering, there’s Bacardi Rum for every occasion..
Packaging Materials: Carbon Fiber, Aluminum, Glass, UV reactive labels
A flat black bottle illustrates the complex darkness of the premium spirit within, Subtle UV responsive decals in the white and red bring the bottle to life in a club or bar environment.
No5：Jim Beam Family Whiskey
By Agency: Pearlfisher
Jim Beam Family Whiskey are Crafted from a secret recipe that is more than 200 years old.
The bottle fluting detail is a great example of how to take a tactile equity of the brand and express the different personalities of each bottle.
No6：Fireball Liqueurs
By Agency: Gustaf Boman Network
Smoking hot new packaging for Fireball and their three-pack of 2 cl bottles.
Matt Coated packaging with a four-color print of fire on the inside.
No7：New Amsterdam Vodka
No8：Captain Morgan Rum
No9：Jack Daniels Whiskey
The bottle design has a super premium Tennessee Whiskey matured in some of the most special barrel houses .
The box cradling the bottle commemorates the history of The Distillery, and tells the story of the whiskey .
By Agency: Cue
No10：Svedka Vodka
By Established
The Svedka bottle redesign hinged on a combination of two simple details, a glass “collar” that rests underneath the cap and a tapered body.
No11：Jose Cuervo Tequila
By Agency: THINK Packaging
It encapsulate the feel and tone of the brief.
Completely made from e flute corrugated, and some jazzy artwork.
No12：Hennessy Brandy & Cognac
No13: E & J Brandy & Cognac
No14：Jameson Whiskey
By Pond Design
The design uses original illustrations made by David Rooney, an award winning, and renowned Irish illustrator.
No15： Absolut Vodka
No16：Jose Cuervo RTD Cocktails
No:17 Evan Willaims Whiskey
No18：Malibu Rum
No:19 Patron Tequila
No20: Ketel One Vodka
Conclusion:
Effective and appealing packaging design not only makes sprits more likely to be choses , it also reflects on the values of the brand.
Let’s create a sophisticated look subtle enough to allow the bottle to stand out at any chic bar while retaining its mass market appeal.
