During pandemic, the Alcohol industry has brought great changes. How to seize the opportunity and rise sales rapidly?
Top 3 tips to Accelerate Wine & Spirits Sales during pandemic :
1. Liquor companies should pay more attention to the development of the character consumption market.
First, after the outbreak of the epidemic, liquor consumption is more manifested as character consumption, and the need for personalization is more obvious.
IWSR’s Global Trends 2020 report said premium-and-above spirits are forecast to increase their global market share to 13% by 2024 as consumers continue to favour quality over quantity, including cocktails and high-end sipping spirits.
Therefore, character consumption may become an important breakthrough in the future. Personality consumption means that under the circumstance of highly fragmented consumers, emerging consumption scenarios such as individual drinking will become an important consumption port for liquor, and the liquor industry needs to adapt to this changing trend.
Therefore, it is suggested that liquor companies should pay more attention to :
- The development of the character consumption market
- Guiding character consumption
- Create a new upsurge in liquor consumption.
2.Liquor manufacturers should accelerate the APP and Internet layout of terminals.
The second is the acceleration of interconnected terminals, and terminal APPs will become popular on a large scale, which will become an important trend of change. Affected by the epidemic, the B2B business model in the field of beverages will develop rapidly compared with the past.
Therefore, it is suggested that liquor manufacturers should accelerate the APP and Internet layout of terminals.
3. Embrace Alcohol online Sales
Third, there will be important changes in traditional channels, and the proportion of online channels will increase. In the past, liquor companies basically accepted the online channelization passively, which accounted for a small proportion in the liquor field. However, due to the impact of the epidemic, the online channelization will be paid more attention and the proportion will also be increased.
At the same time, liquor manufacturers are also unable to avoid the sales impact brought by the Internet channel.So need to actively embrace the changes brought about by e-commerce.
Pls see below Statista Research by Statista Research Department, Nov 11, 2021：
Revenue from online sales of alcohol in the United States jumped 10 percent in 2020 to 2.9 billion U.S. dollars. Revenue is expected to more than double by 2025.
Among 16 focus markets examined by IWSR (Australia, Brazil, Canada, China, Colombia, France, Germany, Italy, Japan, Mexico, Netherlands, Nigeria, South Africa, Spain, the United Kingdom and the United States), ecommerce value increased by about +12% in 2019, and then by almost +43% in 2020 during the height of the pandemic.
Looking ahead to 2025, ecommerce is projected to represent about 6% of all off-trade beverage alcohol volumes, compared to less than 2% in 2018. This will be a huge opportunity for alcohol producers.
In the face of opportunities, we need to be a prepared person, take action.
