The ready-to-drink (RTD) cocktail market has been experiencing a significant boom in recent years, with consumers increasingly seeking convenient, high-quality, and flavorful options. One of the most notable trends within this growing market is the rise of premium RTD cocktails in single-serve glass bottles. As more consumers prioritize quality and sustainability, these premium offerings are poised to reshape the RTD landscape in 2024 and beyond.
The Shift Towards Premium and Sustainable Packaging
As the RTD market matures, consumers are becoming more discerning in their choices. According to a recent survey by the International Wine and Spirits Record (IWSR), “consumers are increasingly looking for high-quality, spirit-based RTDs over malt-based beverages” . This shift is driven by a desire for more complex flavors, higher alcohol content, and a more premium drinking experience.
In response to this trend, many brands are turning to glass packaging to elevate their RTD offerings. Glass bottles not only convey a sense of quality and sophistication but also offer environmental benefits. Glass is infinitely recyclable, making it an attractive choice for eco-conscious consumers.
Innovative Flavor Profiles and Collaborations
Another key factor driving the growth of premium RTD cocktails in single-serve glass bottles is the focus on unique and innovative flavor profiles. Brands are experimenting with a wide range of ingredients, from seasonal fruits and herbs to exotic spices and bitters. As the Bacardi Cocktail Trends Report 2024 highlights, “seven in 10 respondents globally said that they’d pay more for quality spirits when choosing a drink” .
To further differentiate their offerings, some brands are collaborating with renowned mixologists, artists, and even celebrity partners to create limited-edition or signature cocktails. These collaborations not only generate buzz and excitement but also allow brands to tap into new audiences and create a sense of exclusivity around their products.
midjourney prompt: A visually striking RTD cocktail bottle featuring a unique label design created in collaboration with a famous artist. The bottle is displayed on a pedestal in an art gallery setting, with spotlights highlighting the intricate details of the label and the vibrant liquid inside. The background showcases other art pieces, creating a sense of creativity and innovation.
Image Name: Artist Collaboration RTD Cocktail Bottle
The Rise of On-Premise Consumption
While the convenience of single-serve RTD cocktails has primarily been associated with at-home consumption, a growing trend in 2024 is the increasing presence of these products in on-premise settings. As bars and restaurants seek to streamline their operations and offer a wider variety of high-quality cocktails, many are turning to premium RTD options.
As noted by Bart Silvestro, CEO of Via Carota Craft Cocktails, “visual differentiation is key in a crowded market“ . By offering premium RTD cocktails in single-serve glass bottles, establishments can provide a unique and eye-catching option for their patrons. This trend is particularly evident in trendy experiential bars, airport lounges, and other high-traffic venues where convenience and quality are equally important.
midjourney prompt: A bustling bar scene with patrons enjoying premium RTD cocktails served in single-serve glass bottles. The bartender is showcasing a selection of RTD options to a group of interested customers. The background features a well-stocked bar with a variety of spirits and glassware, creating a lively and inviting atmosphere.
Image Name: Premium RTD Cocktails in a Bar Setting
The Future of Premium RTD Cocktails
As the RTD market continues to evolve, the demand for premium options in single-serve glass bottles is expected to grow. According to Grand View Research, the global ready-to-drink cocktails market size is expected to grow at a compound annual growth rate (CAGR) of 14.0% from 2023 to 2030 [4]. This growth will be driven by factors such as premiumization, flavor innovation, and the increasing popularity of spirit-based RTDs.
To stay ahead of the curve, brands will need to focus on creating unique and memorable experiences for their customers. This may involve investing in sustainable packaging solutions, exploring new flavor combinations, and collaborating with influencers and industry partners to create buzz and drive engagement.
As the ready-to-drink cocktail market continues to evolve, the rise of premium options in single-serve glass bottles is set to be a defining trend in 2024 and beyond. By focusing on quality, sustainability, and innovation, brands can tap into the growing demand for convenient, high-end drinking experiences and establish themselves as leaders in this exciting and dynamic space.
References
- IWSR, “Ready-to-Drink Cocktails: The Future of the Category” (2023)
- Packnode, “Glass Packaging Gains Popularity in Ready-to-Drink Cocktail and Kombucha Market” (2024)
- Bacardi, “Bacardi Cocktail Trends Report 2024” (2024)
- Grand View Research, “Ready To Drink Cocktails Market Size & Share Report, 2030” (2023)
Citations:
[1] https://www.prismvs.com/blog/food-and-beverage-packaging-and-eco-trends-to-watch-for-in-2024
[2] https://www.colangelopr.com/2024/06/exploring-the-latest-trends-in-the-u-s-rtd-cocktails-market/
[3] https://www.packnode.org/en/innovation/glass-packaging-rtd-cocktail-kombucha-market
[4] https://www.grandviewresearch.com/industry-analysis/ready-to-drink-cocktails-market
[5] https://www.beveragedaily.com/Article/2024/08/14/the-rise-of-ready-to-drink-and-ready-to-serve-in-rtd-alcohol
[6] https://www.futuremarketinsights.com/reports/glass-liquor-bottles-market
